Design: inheriting the Mazda 3's established identity while making it more expressive

The design concept for the new Mazda 3 was "remaining faithful to an inherited identity while evolving the design to make it more expressive." While retaining some of the original model's dynamic lines, richer expression was sought to create a more emotional design. As a result, we achieved a powerful design that enhances recognition of Mazda's unique value.

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    Washer Fluid
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    Exterior
    For 2009, designers ditched the previous design for what Mazda calls a "Japanese aesthetic" in the current car. The vehicle sports a long hood with pronounced front fender flares that fl ...

    Fog Lights
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