Mazda focused on realizing driver-oriented maneuverability and confidence-inspiring driving dynamics for a Zoom-Zoom driving experience that is unique in this segment. At the same time, Mazda maintained a development focus on delivering high cost-effectiveness in situations ranging from day-to-day driving to long excursions on a weekend. Specifically, Mazda worked to make the new Mazda 2 economical to own in terms of fuel costs through its excellent fuel economy and improved durability.