Miata in the Market

The Miata's advantages in the market are that it has little competition — and none with anywhere near its two decades of refinement and evolution. There's almost a $10,000 span between the base-priced soft-top and a Grand Touring hardtop loaded with every option I could pile on — including the automatic transmission, Premium Package and run-flat tires — for a total of $32,090 with the destination charge. Even so, this is below the starting price of a Honda S2000 ($34,995), let alone luxury roadsters from Audi, BMW and Mercedes-Benz (base priced from around $35,000 to $46,000). Fortunately, the fun comes standard in the most affordable model.

If fun isn't your thing, don't drive the Miata. In fact, don't even look at one. And don't click on the thumbnails to the right. You might be tempted.

    See also:

    Importer/Distributor
    qU.S.A. Mazda North American Operations 7755 Irvine Center Drive Irvine, CA 92618-2922 U.S.A. P.O. Box 19734 Irvine, CA 92623-9734 U.S.A. TEL: 1 (800) 222-5500 (in U.S.A.). (949) 727-1990 (outs ...

    Convertible Commentary
    As mentioned, our test car had the retractable-hardtop roof, and Mazda's implementation of this type of roof has a few advantages over those from other manufacturers. First of all, it's fast; it ...

    Light Bulbs
    WARNING: Do not replace the xenon fusion bulbs yourself: Replacing the xenon fusion bulbs yourself is dangerous. Because the xenon fusion bulbs require high voltage, you could receive an ele ...