Miata in the Market

The Miata's advantages in the market are that it has little competition — and none with anywhere near its two decades of refinement and evolution. There's almost a $10,000 span between the base-priced soft-top and a Grand Touring hardtop loaded with every option I could pile on — including the automatic transmission, Premium Package and run-flat tires — for a total of $32,090 with the destination charge. Even so, this is below the starting price of a Honda S2000 ($34,995), let alone luxury roadsters from Audi, BMW and Mercedes-Benz (base priced from around $35,000 to $46,000). Fortunately, the fun comes standard in the most affordable model.

If fun isn't your thing, don't drive the Miata. In fact, don't even look at one. And don't click on the thumbnails to the right. You might be tempted.

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    Interior Equipment (View C)
    1 Windblocker. 2 Convertible top unlock lever. 3 Seat side box. 4 Remote fuel-filler lid release. 5 Back trim storage box. 6 Seat belt. 7 Seats. 8 Rearview mirror. 9 Interior light. 10 Sunv ...

    Passenger Air Bag Deactivation Switch
    WARNING: Do not deactivate the passenger air bag unnecessarily: Unnecessary deactivation of the passenger air bag is dangerous. If turned off unnecessarily, the passenger will not receive the added ...

    Tough, Elegant and Safe
    Also premiering at the 74th Geneva Motor Show is a new face lifted version of Mazda's stylish and athletic sports utility vehicle (SUV) Mazda Tribute. Since its debut in 2000, Tribute has attracte ...