Design: inheriting the Mazda 3's established identity while making it more expressive

The design concept for the new Mazda 3 was "remaining faithful to an inherited identity while evolving the design to make it more expressive." While retaining some of the original model's dynamic lines, richer expression was sought to create a more emotional design. As a result, we achieved a powerful design that enhances recognition of Mazda's unique value.

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    Overview
    Magazine-thin laptops, MP3 players and bite-size candy bars are just a few examples of good things that come in small packages. Now, for the first time in North America, Mazda is introducing its own a ...