Design: inheriting the Mazda 3's established identity while making it more expressive

The design concept for the new Mazda 3 was "remaining faithful to an inherited identity while evolving the design to make it more expressive." While retaining some of the original model's dynamic lines, richer expression was sought to create a more emotional design. As a result, we achieved a powerful design that enhances recognition of Mazda's unique value.

    See also:

    Dynamic Performance Not Found on Competitors in the Segment
    Mazda focused on realizing driver-oriented maneuverability and confidence-inspiring driving dynamics for a Zoom-Zoom driving experience that is unique in this segment. At the same time, Mazda mainta ...

    Tough, Elegant and Safe
    Also premiering at the 74th Geneva Motor Show is a new face lifted version of Mazda's stylish and athletic sports utility vehicle (SUV) Mazda Tribute. Since its debut in 2000, Tribute has attracte ...

    Advanced Aerodynamics
    The front end design not only looks more dynamic and strong, it supports the facelift's stability at high speeds by being extremely aerodynamic. New body features to achieve this are: * an exten ...