Design: inheriting the Mazda 3's established identity while making it more expressive

The design concept for the new Mazda 3 was "remaining faithful to an inherited identity while evolving the design to make it more expressive." While retaining some of the original model's dynamic lines, richer expression was sought to create a more emotional design. As a result, we achieved a powerful design that enhances recognition of Mazda's unique value.

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    Class-leading aerodynamics
    We adopted a new approach, called "airflow management," to optimally control the flow of air. Conventional car designs create a large amount of drag, a loss that adversely affects aerody ...

    Cargo & Towing
    There's 17.2 cubic feet of cargo room behind the third-row seat. Folding the third row flat increases the cargo area to 48.4 cubic feet, and folding the second row flat makes for a total of 100.7 ...

    INTERIOR
    The inside is where some of those surprising features I mentioned earlier make themselves known. First off is the sporty red piping that lines the black seating upholstery. It comes standard in th ...