Miata in the Market
The Miata's advantages in the market are that it has little competition — and none with anywhere near its two decades of refinement and evolution. There's almost a $10,000 span between the base-priced soft-top and a Grand Touring hardtop loaded with every option I could pile on — including the automatic transmission, Premium Package and run-flat tires — for a total of $32,090 with the destination charge. Even so, this is below the starting price of a Honda S2000 ($34,995), let alone luxury roadsters from Audi, BMW and Mercedes-Benz (base priced from around $35,000 to $46,000). Fortunately, the fun comes standard in the most affordable model.
If fun isn't your thing, don't drive the Miata. In fact, don't even look at one. And don't click on the thumbnails to the right. You might be tempted.
See also:
Class-leading aerodynamics
We adopted a new approach, called "airflow management," to optimally control
the flow of air. Conventional car designs create a large amount of drag, a loss
that adversely affects aerody ...
Everyday Driving Fun
The rear-wheel-drive Miata is one of those cars where you don't have to break
any speed limits to have a lot of fun. Driving 55 mph in the Miata is comparable
to going 110 mph in, say, a BMW M3 — ...
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The paintwork on your Mazda represents
the latest technical developments in
composition and methods of application.
Environmental hazards, however, can
harm the paint's protective properties, if
...