Miata in the Market

The Miata's advantages in the market are that it has little competition — and none with anywhere near its two decades of refinement and evolution. There's almost a $10,000 span between the base-priced soft-top and a Grand Touring hardtop loaded with every option I could pile on — including the automatic transmission, Premium Package and run-flat tires — for a total of $32,090 with the destination charge. Even so, this is below the starting price of a Honda S2000 ($34,995), let alone luxury roadsters from Audi, BMW and Mercedes-Benz (base priced from around $35,000 to $46,000). Fortunately, the fun comes standard in the most affordable model.

If fun isn't your thing, don't drive the Miata. In fact, don't even look at one. And don't click on the thumbnails to the right. You might be tempted.

    See also:

    Audio Set
    Audio information is displayed on the information display. Power/Volume/Sound Controls Power ON/OFF Switch the ignition to ACC or ON. Press the power/volume dial to turn the audio system on. ...

    Seat Warmer
    * Some models. The front seats are electrically heated. The ignition switch must be in the ON position. Press the switch to turn the seat warmer on or off. When the switch is in the ON positio ...

    LATCH Child-Restraint Systems
    Your Mazda is equipped with LATCH lower anchors for attachment of specially designed LATCH child-restraint systems in the rear seat. Both anchors must be used, otherwise the seat will bounce aro ...