Miata in the Market

The Miata's advantages in the market are that it has little competition — and none with anywhere near its two decades of refinement and evolution. There's almost a $10,000 span between the base-priced soft-top and a Grand Touring hardtop loaded with every option I could pile on — including the automatic transmission, Premium Package and run-flat tires — for a total of $32,090 with the destination charge. Even so, this is below the starting price of a Honda S2000 ($34,995), let alone luxury roadsters from Audi, BMW and Mercedes-Benz (base priced from around $35,000 to $46,000). Fortunately, the fun comes standard in the most affordable model.

If fun isn't your thing, don't drive the Miata. In fact, don't even look at one. And don't click on the thumbnails to the right. You might be tempted.

    See also:

    New welcoming functionalities
    The interactive lighting control increases anticipation of a Zoom-Zoom driving experience. For example, when the driver unlocks the car door, the cockpit spotlight, room lamp and lights in the doo ...

    Warning and Beep Sounds
    qSystem Malfunction Warning Beep If any malfunction occurs in the advanced keyless function, the KEY warning light (red) in the instrument cluster illuminates continuously and beep sounds will be ...

    Supplemental Restraint System Components
    (1) Driver seat slide position sensor. (2) Side and curtain inflators and air bags. (3) Driver/Front passenger dual stage inflators and air bags. (4) Air bag/front seat belt pretensioner system w ...