Design: inheriting the Mazda 3's established identity while making it more expressive
The design concept for the new Mazda 3 was "remaining faithful to an inherited identity while evolving the design to make it more expressive." While retaining some of the original model's dynamic lines, richer expression was sought to create a more emotional design. As a result, we achieved a powerful design that enhances recognition of Mazda's unique value.
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Two Strikes Against
The two strikes against the 2009 Mazda3 are its crash tests and its gas
mileage. With the crash tests, the problem isn't the results, it's the lack
thereof. The Insurance Institute for Highway Saf ...
Efforts to promote vehicle recycling
Mazda has achieved recyclability ratios of over 90 percent. Beginning in
2005, Mazda also became the first in the auto industry to fully implement
'bumper-to-bumper recycling' that recycles materi ...
Class-leading aerodynamics
We adopted a new approach, called "airflow management," to optimally control
the flow of air. Conventional car designs create a large amount of drag, a loss
that adversely affects aerody ...