Design: inheriting the Mazda 3's established identity while making it more expressive

Mazda3 / Overview / Design: inheriting the Mazda 3's established identity while making it more expressive

The design concept for the new Mazda 3 was "remaining faithful to an inherited identity while evolving the design to make it more expressive." While retaining some of the original model's dynamic lines, richer expression was sought to create a more emotional design. As a result, we achieved a powerful design that enhances recognition of Mazda's unique value.

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    EXTERIOR
    That Mazda2 is small, but it still manages to pack in a huge style punch. The rounded hatch, coupled with a rear spoiler and cat-eyelike headlights are totally likable. I'm not really sure I'd tak ...