Miata in the Market
The Miata's advantages in the market are that it has little competition — and none with anywhere near its two decades of refinement and evolution. There's almost a $10,000 span between the base-priced soft-top and a Grand Touring hardtop loaded with every option I could pile on — including the automatic transmission, Premium Package and run-flat tires — for a total of $32,090 with the destination charge. Even so, this is below the starting price of a Honda S2000 ($34,995), let alone luxury roadsters from Audi, BMW and Mercedes-Benz (base priced from around $35,000 to $46,000). Fortunately, the fun comes standard in the most affordable model.
If fun isn't your thing, don't drive the Miata. In fact, don't even look at one. And don't click on the thumbnails to the right. You might be tempted.
See also:
New welcoming functionalities
The interactive lighting control increases anticipation of a Zoom-Zoom
driving experience. For example, when the driver unlocks the car door, the
cockpit spotlight, room lamp and lights in the doo ...
Immobilizer System
The immobilizer system allows the engine
to start only with a key the system
recognizes.
If someone attempts to start the engine
with an unrecognized key, the engine will
not start, thereby helpi ...
Customer Information and Reporting Safety Defects
Important consumer information including warranties and add-on equipment. ...


