Miata in the Market

The Miata's advantages in the market are that it has little competition — and none with anywhere near its two decades of refinement and evolution. There's almost a $10,000 span between the base-priced soft-top and a Grand Touring hardtop loaded with every option I could pile on — including the automatic transmission, Premium Package and run-flat tires — for a total of $32,090 with the destination charge. Even so, this is below the starting price of a Honda S2000 ($34,995), let alone luxury roadsters from Audi, BMW and Mercedes-Benz (base priced from around $35,000 to $46,000). Fortunately, the fun comes standard in the most affordable model.

If fun isn't your thing, don't drive the Miata. In fact, don't even look at one. And don't click on the thumbnails to the right. You might be tempted.

    See also:

    Service Publications
    Factory-authorized Mazda service publications are available for owners who wish to do some of their own maintenance and repair. When requesting any of our publications through an Authorized Mazda ...

    Steps for Determining the Correct Load Limit:
    Steps for Determining Correct Load Limit: (1) Locate the statement “The combined weight of occupants and cargo should never exceed XXX kg or XXX lbs” on your vehicle's placard. (2) Determine the co ...

    SeatWarmer
    The driver and passenger seats can be warmed by rotating the applicable seat warmer dial while the ignition is switched ON. The seat temperature increases as the number on the dial increases. W ...